our story

As early as I can remember, I had a nightly ritual that involved picking out the perfect outfit to wear the next day. My parents insisted upon it. If we missed this ritual, a tantrum was sure to follow in the morning.

Hi, my name is Hannah Schruf and I am the heart and soul of Weather. Clothes and fashion have followed me my entire life. I’ve never been one to read Vogue or see what is happening on the runway. But I have loved real clothes; clothes that were accessible, unique, and got me through the day-to-day routines. And now, I am sharing that love with all of you.

Weather aims to provide shoppers with high-quality and unique clothing that does a little good. Most of our brands are focused on sustainability, ethical practices, or social good, if not all three. Bringing independent and emerging brands to Alaska, Weather hopes to be the leader in all things fashion (with a purpose).